Logos
Headshots
Brand colors
Ink
#10151B
Text, primary buttons, dark panels
Signal Blue
#2B3FE0
Brand slash, links
Lime
#D4F53C
Highlights, badges, CTAs on ink
Paper
#F7F8FA
Page background
White
#FFFFFF
Cards, footer
Body
#3C4550
Body copy
Slate
#5B6573
Mono labels, secondary text
Border
#D9DDE3
Card borders, dividers
Typography
Display headings · Instrument Serif, 400
The craft of working with machines that write code.
Body text & wordmark · Geist, 400 / 500 / 600
Research, writing, and mentorship on agentic coding for engineers who ship.
Labels & metadata · Geist Mono, 400
/ newsletter · workshops · projects
Usage guidelines
- Do not distort, rotate, or alter the proportions of the logo.
- Do not recolor or add effects to any brand marks.
- Use the appropriate light/dark background variant.
- Leave clear space around the wordmark at least as wide as the slash.
- Prefer SVG for web and print. Use PNG for social media and contexts that require raster images.
Trademark notice
AlteredCraft and the AlteredCraft logo are trademarks of Altered Craft, LLC. All rights reserved. These brand assets are provided for editorial and informational use only. Use of these assets does not imply endorsement, sponsorship, or affiliation. You may not modify, distort, or alter the proportions of these marks. For questions about permitted use, contact sam@alteredcraft.com.