Press Kit

Brand assets, guidelines, and resources for media and partners.

Horizontal Lockup

Icon + wordmark, horizontal layout

Light background

SVG PNG

Dark background

SVG PNG

Stacked Lockup

Icon + wordmark, vertical layout

Light background

SVG PNG

Dark background

SVG PNG

Icon

Standalone icon mark

Light background

SVG PNG

Dark background

SVG PNG

Wordmark

Text-only wordmark, horizontal layout

Light background

SVG PNG

Dark background

SVG PNG

Stacked Wordmark

Text-only wordmark, stacked layout

Light background

SVG PNG

Dark background

SVG PNG

Headshots

Sam Keen, founder

Casual — 500 x 500pxPNG

Editorial — 400 x 400pxJPG

Brand Colors

Primary Palette

#D4B84A

Gold

#1F1D1D

Near Black

#F5F3EF

Off White

#FDFCF9

Surface

#8A877E

Muted

#E0DDD6

Border

Code Bar Accents

#D4B84A

Gold

#52C77E

Green

#5A94D4

Blue

Typography

Headings & Wordmark

Plus Jakarta Sans, 600

Body Text

Inter, Regular — Practical AI guidance for the people who build software.

Usage Guidelines

Do not distort, rotate, or alter the proportions of the logo.
Do not recolor or add effects to any brand marks.
Use the appropriate light/dark background variant.
Maintain clear space equal to the icon height on all sides.
Prefer SVG for web and print. Use PNG for social media and contexts that require raster images.

Trademark Notice

AlteredCraft and the AlteredCraft logo are trademarks of Altered Craft, LLC. All rights reserved. These brand assets are provided for editorial and informational use only. Use of these assets does not imply endorsement, sponsorship, or affiliation. You may not modify, distort, or alter the proportions of these marks. For questions about permitted use, contact sam@alteredcraft.com.