Press Kit

Brand assets, guidelines, and resources for media and partners.

Horizontal Lockup

Icon + wordmark, horizontal layout

Light background

SVG PNG

Dark background

SVG PNG

Stacked Lockup

Icon + wordmark, vertical layout

Light background

SVG PNG

Dark background

SVG PNG

Icon

Standalone icon mark

Light background

SVG PNG

Dark background

SVG PNG

Wordmark

Text-only wordmark, horizontal layout

Light background

SVG PNG

Dark background

SVG PNG

Stacked Wordmark

Text-only wordmark, stacked layout

Light background

SVG PNG

Dark background

SVG PNG

Headshots

Sam Keen, founder

Casual — 500 x 500pxPNG

Editorial — 400 x 400pxJPG

Brand Colors

Primary Palette

#D4B84A

Gold

#15191C

Ink

#1C2124

Text

#F6F7F5

Porcelain

#FCFCFB

Surface

#5C666D

Slate

#E2E4E1

Border

#20794F

Evergreen

Code Bar Accents

#D4B84A

Gold

#52C77E

Green

#5A94D4

Blue

Typography

Headings & Wordmark

Plus Jakarta Sans, 600

Body Text

Inter, Regular — Practical AI guidance for the people who build software.

Usage Guidelines

Do not distort, rotate, or alter the proportions of the logo.
Do not recolor or add effects to any brand marks.
Use the appropriate light/dark background variant.
Maintain clear space equal to the icon height on all sides.
Prefer SVG for web and print. Use PNG for social media and contexts that require raster images.

Trademark Notice

AlteredCraft and the AlteredCraft logo are trademarks of Altered Craft, LLC. All rights reserved. These brand assets are provided for editorial and informational use only. Use of these assets does not imply endorsement, sponsorship, or affiliation. You may not modify, distort, or alter the proportions of these marks. For questions about permitted use, contact sam@alteredcraft.com.